The effect of product positioning in a comparison table on...

The effect of product positioning in a comparison table on consumers' evaluation of a sponsor

Jungsil Choi and Duane W. Myer
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Volume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/41488787
Date:
March, 2012
File:
PDF, 1.19 MB
english, 2012
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