Estimating the Duplicated Audience of Media Vehicles in...

Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules

Roland T. Rust, Mary R. Zimmer and Robert P. Leone
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Volume:
15
Year:
1986
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4622107
File:
PDF, 1.57 MB
english, 1986
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