Biases in Valuation vs. Usage of Innovative Product...

Biases in Valuation vs. Usage of Innovative Product Features

Robert J. Meyer, Shenghui Zhao and Jin K. Han
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057165
Date:
November, 2008
File:
PDF, 3.35 MB
english, 2008
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