Das Marketing-Informationssystem als Entscheidungsgrundlage...

Das Marketing-Informationssystem als Entscheidungsgrundlage für das Marketing-Management

Karsten H. Mentzel and Jürgen Hesse
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Volume:
12
Year:
1972
Language:
german
Journal:
Management International Review
DOI:
10.2307/40226411
File:
PDF, 878 KB
german, 1972
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