Investigating Consumers' Purchase Incidence and Brand...

Marketing Science 2007 / 03-04 Vol. 26; Iss. 2

Investigating Consumers' Purchase Incidence and Brand Choice Decisions across Multiple Product Categories: A Theoretical and Empirical Analysis

Nitin Mehta
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057049
Date:
March, 2007
File:
PDF, 4.28 MB
english, 2007
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