How Consumers' Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior
Michal Herzenstein, Sanjog Misra and Steven S. PosavacVolume:
15
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216657
Date:
December, 2004
File:
PDF, 1.05 MB
english, 2004