Special Issue on Managerial Decision Making || Commercial...

Special Issue on Managerial Decision Making || Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Randolph E. Bucklin and Sunil Gupta
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Volume:
18
Year:
1999
Language:
english
Journal:
Marketing Science
DOI:
10.2307/193172
File:
PDF, 1019 KB
english, 1999
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