Global Innovativeness and Consumer Susceptibility to...

The Journal of Marketing Theory and Practice 2006 / FALL Vol. 14; Iss. 4

Global Innovativeness and Consumer Susceptibility to Interpersonal Influence

Ronald A. Clark and Ronald E. Goldsmith
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Volume:
14
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470902
Date:
January, 2006
File:
PDF, 1.69 MB
english, 2006
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