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Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with Hispanic consumers
Li, Cong, Tsai, Sunny, Soruco, GonzaloVolume:
32
Year:
2014
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-32-3-443-465
File:
PDF, 370 KB
english, 2014