The Cause Matters! How Cause Marketing Campaigns Can...

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Journal of the Association for Consumer Research 2016 / 08

The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products

Müller, Sarah S., Mazar, Nina, Fries, Anne J.
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Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/688437
Date:
August, 2016
File:
PDF, 1.38 MB
english, 2016
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