Assessing the Bias of Preference, Detection, and...

Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design

Bruce Buchanan and Pamela W. Henderson
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Volume:
11
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183866
Date:
January, 1992
File:
PDF, 424 KB
english, 1992
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