The Impact of Noise on Recall of Advertisements

The Journal of Marketing Theory and Practice 2003 / SPR Vol. 11; Iss. 2

The Impact of Noise on Recall of Advertisements

Bob T. Wu and Stephen J. Newell
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Volume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470111
Date:
January, 2003
File:
PDF, 1.18 MB
english, 2003
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