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Why generation Y prefers online shopping: a study of young customers of India
Swarnakar, Pradip, Kumar, Ajay, Kumar, SanjayVolume:
2
Year:
2016
Language:
english
Journal:
International Journal of Business Forecasting and Marketing Intelligence
DOI:
10.1504/IJBFMI.2016.078604
File:
PDF, 235 KB
english, 2016