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Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
Martin Reimann, Raquel Castaño, Judith Zaichkowsky and Antoine BecharaVolume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23259247
Date:
September, 2012
File:
PDF, 1.40 MB
english, 2012