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Advances in Advertising Research (Vol. VII) || Examining the Mediating Role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand Advantage
Christodoulides, George, Stathopoulou, Anastasia, Eisend, MartinVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-658-15220-8_20
File:
PDF, 1.04 MB
english, 2017