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The conceptualization of pricing schemes: From product-centric to customer-centric value approaches
Stoppel, Eduard, Roth, StefanVolume:
16
Language:
english
Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/s41272-016-0053-1
Date:
February, 2017
File:
PDF, 266 KB
english, 2017