Formal Choice Models in Marketing

Marketing Science 1983 / 02 Vol. 2; Iss. 1

Formal Choice Models in Marketing

Corstjens, Marcel L., Gautschi, David A.
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Volume:
2
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2.1.19
Date:
February, 1983
File:
PDF, 813 KB
english, 1983
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