Enabling the Willing: Consumer Rebates for Durable Goods

Enabling the Willing: Consumer Rebates for Durable Goods

Norris Bruce, Preyas Desai and Richard Staelin
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057016
Date:
July, 2006
File:
PDF, 3.17 MB
english, 2006
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