The Information Flow for a Business to Business Buying Decision Process: A Modeling Approach
Charles J. Quigley, Jr., Frank G. Bingham, Jr. and Michael B. PattersonVolume:
2
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469699
Date:
January, 1993
File:
PDF, 1.87 MB
english, 1993