Evaluative and Factual Ad Claims, Knowledge Level, and...

Evaluative and Factual Ad Claims, Knowledge Level, and Making Inferences

Sarah Gardial and Gabriel Biehal
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Volume:
2
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216230
Date:
November, 1991
File:
PDF, 835 KB
english, 1991
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