Product Placement Versus Conventional Advertising: The...

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Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies

Redondo, Ignacio, Bernal, Jorge
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2016.1214205
Date:
September, 2016
File:
PDF, 526 KB
english, 2016
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