Profit Maximizing Perceptual Positions: An Integrated...

Management Science 1981 / 04 Vol. 27; Iss. 1

Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price

John R. Hauser and Patricia Simmie
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Volume:
27
Language:
english
Journal:
Management Science
DOI:
10.2307/2631141
Date:
April, 1981
File:
PDF, 2.86 MB
english, 1981
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