The Influence of Source Credibility on Communication...

Public Opinion Quarterly 1951-1952 / WIN Vol. 15; Iss. 4

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland and Walter Weiss
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Volume:
15
Language:
english
Journal:
The Public Opinion Quarterly
DOI:
10.2307/2745952
Date:
January, 1951-1952
File:
PDF, 1.21 MB
english, 1951-1952
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