Contextual Marketing and Customer-Orientation Strategy for...

International Journal of Electronic Commerce 2003-2004 / WIN Vol. 8; Iss. 2

Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis

Xueming Luo and Mojtaba Seyedian
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Volume:
8
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.2307/27751098
Date:
January, 2003-2004
File:
PDF, 1.77 MB
english, 2003-2004
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