The hunt for the red herring: Measuring commercial effects...

The hunt for the red herring: Measuring commercial effects of social media

Dzamic, Lazar
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Volume:
13
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2011.46
Date:
January, 2012
File:
PDF, 373 KB
english, 2012
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