![](/img/cover-not-exists.png)
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
Franziska Völckner, Alexander Rühle and Martin SpannVolume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23259245
Date:
September, 2012
File:
PDF, 1.14 MB
english, 2012