To divide or not to divide? The impact of partitioned...

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Franziska Völckner, Alexander Rühle and Martin Spann
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Volume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23259245
Date:
September, 2012
File:
PDF, 1.14 MB
english, 2012
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