Le nom de marque. Création et stratégies de marquesby...

Le nom de marque. Création et stratégies de marquesby Marcel Botton; Jean-Jack Cegarra;Les marques, capital de l'entrepriseby Jean-Noël Kapferer

Review by: Udolpho Van de Sandt
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Volume:
7
Year:
1992
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589611
File:
PDF, 261 KB
french, 1992
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