Color, Labels, and Interpretive Heuristics for Response...

Public Opinion Quarterly 2007 / SPR Vol. 71; Iss. 1

Color, Labels, and Interpretive Heuristics for Response Scales

Roger Tourangeau, Mick P. Couper and Frederick Conrad
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Volume:
71
Language:
english
Journal:
The Public Opinion Quarterly
DOI:
10.2307/4500361
Date:
January, 2007
File:
PDF, 2.33 MB
english, 2007
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