Online advertising and congruency effects: it depends on...

International Journal of Advertising 2012 Vol. 31; Iss. 3

Online advertising and congruency effects: it depends on how you look at it

Janssens, Wim, De Pelsmacker, Patrick, Geuens, Maggie
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Volume:
31
Year:
2012
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-31-3-579-604
File:
PDF, 686 KB
english, 2012
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