Effects of slogans and human model characteristics in...

Effects of slogans and human model characteristics in product advertisements.

Kanungo, Rabindra N., Johar, Jotindar S.
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Volume:
7
Year:
1975
Language:
english
Journal:
Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement
DOI:
10.1037/h0081901
File:
PDF, 561 KB
english, 1975
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