Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement
1975 Vol. 7; Iss. 2
Effects of slogans and human model characteristics in product advertisements.
Kanungo, Rabindra N., Johar, Jotindar S.Volume:
7
Year:
1975
Language:
english
Journal:
Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement
DOI:
10.1037/h0081901
File:
PDF, 561 KB
english, 1975