A Disclosure of the Set of Intangible Resources: A...

Journal of Promotion Management 2016 / 07 Vol. 22; Iss. 4

A Disclosure of the Set of Intangible Resources: A Value-Based Snapshot of the Strategic Capital

Maria Battagello, Franco, Grimaldi, Michele, Cricelli, Livio
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Volume:
22
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2016.1190552
Date:
July, 2016
File:
PDF, 752 KB
english, 2016
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