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Advertising Worldwide. Concepts, theories and practice of international and global advertising (2ème édition)by Marieke DE MOOIJ
Review by: Udolpho Van de SandtVolume:
10
Year:
1995
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589000
File:
PDF, 349 KB
french, 1995