Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions
Taylor, Steven A., Ishida, Chiharu, Donovan, Leigh Anne NovakVolume:
33
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20919
Date:
October, 2016
File:
PDF, 437 KB
english, 2016