Communication modality as a determinant of persuasion: The role of communicator salience.
Chaiken, Shelly, Eagly, Alice H.Volume:
45
Year:
1983
Language:
english
Journal:
Journal of Personality and Social Psychology
DOI:
10.1037/0022-3514.45.2.241
File:
PDF, 1.56 MB
english, 1983