Audience response as a heuristic cue in persuasion.

Journal of Personality and Social Psychology 1987 Vol. 53; Iss. 1

Audience response as a heuristic cue in persuasion.

Axsom, Danny, Yates, Suzanne, Chaiken, Shelly
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Volume:
53
Year:
1987
Language:
english
Journal:
Journal of Personality and Social Psychology
DOI:
10.1037/0022-3514.53.1.30
File:
PDF, 1.07 MB
english, 1987
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