Principle of congruity and reduction of persuasion.

Journal of Personality and Social Psychology 1966 Vol. 3; Iss. 2

Principle of congruity and reduction of persuasion.

Tannenbaum, Percy H., Macauley, Jacqueline R., Norris, Eleanor L.
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Volume:
3
Year:
1966
Language:
english
Journal:
Journal of Personality and Social Psychology
DOI:
10.1037/h0022893
File:
PDF, 550 KB
english, 1966
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