Testing the pulling power of advertisements by the...

Journal of Applied Psychology 1945 Vol. 29; Iss. 1

Testing the pulling power of advertisements by the split-run copy method.

Zubin, Joseph, Peatman, John G.
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Volume:
29
Year:
1945
Language:
english
Journal:
Journal of Applied Psychology
DOI:
10.1037/h0062358
File:
PDF, 815 KB
english, 1945
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