Positive and negative content in commercials airing on nine television channels.
Dale, Lourdes P., DiLoreto, James, Couto, Michelle A., Klein, Jordana, Borto, Jolanta W., McDonald, Kathleen, Pidano, Anne E., McEvoy, Kathleen, Olson, HeatherVolume:
2
Year:
2013
Language:
english
Journal:
Psychology of Popular Media Culture
DOI:
10.1037/a0030555
File:
PDF, 127 KB
english, 2013