The Long-Term ROI of TV Advertising in a Digital World

GfK Marketing Intelligence Review 2015 / 01 Vol. 7; Iss. 1

The Long-Term ROI of TV Advertising in a Digital World

Wildner, Raimund, Modenbach, Guido
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Volume:
7
Language:
english
Journal:
GfK Marketing Intelligence Review
DOI:
10.1515/gfkmir-2015-0008
Date:
January, 2015
File:
PDF, 2.27 MB
english, 2015
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