Taste Tests: Changing the Rules to Improve the Game

Marketing Science 1989 / SUM Vol. 8; Iss. 3

Taste Tests: Changing the Rules to Improve the Game

Moshe Givon
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Volume:
8
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183774
Date:
January, 1989
File:
PDF, 346 KB
english, 1989
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