Application Series || An Optimum Budget Allocation Model...

Application Series || An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments

Dennis H. Gensch and Ulf Peter Welam
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Volume:
20
Language:
english
Journal:
Management Science
DOI:
10.2307/2629805
Date:
October, 1973
File:
PDF, 1.76 MB
english, 1973
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