Explaining the Familiarity-Liking Relationship: Mere...

Marketing Letters 1998 / 02 Vol. 9; Iss. 1

Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?

Aric Rindfleisch and J. Jeffrey Inman
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Volume:
9
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216139
Date:
February, 1998
File:
PDF, 1.31 MB
english, 1998
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