Hedonic/Functional Congruity between Stores and Private...

The Journal of Marketing Theory and Practice 2008 / SUM Vol. 16; Iss. 3

Hedonic/Functional Congruity between Stores and Private Label Brands

Dongdae Lee and Michael R. Hyman
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Volume:
16
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470384
Date:
January, 2008
File:
PDF, 1.83 MB
english, 2008
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