The Halo Effect of Product Color Lightness on Hedonic Food...

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Journal of the Association for Consumer Research 2016 / 09

The Halo Effect of Product Color Lightness on Hedonic Food Consumption

Madzharov, Adriana V., Ramanathan, Suresh, Block, Lauren G.
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Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/688221
Date:
September, 2016
File:
PDF, 1.22 MB
english, 2016
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