Using Response Latency to Assess Spokesperson Effectiveness

Using Response Latency to Assess Spokesperson Effectiveness

W. Jeffrey Burroughs and Richard A. Feinberg
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Volume:
14
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489419
Date:
September, 1987
File:
PDF, 296 KB
english, 1987
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