The Effects of Information Sources and Communication...

Management Science 1991 / 11 Vol. 37; Iss. 11

The Effects of Information Sources and Communication Channels on the Diffusion of an Innovation

Sree Nilakanta and Richard W. Scamell
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Volume:
37
Language:
english
Journal:
Management Science
DOI:
10.2307/2632452
Date:
November, 1991
File:
PDF, 566 KB
english, 1991
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