Principles Involving Marketing Policies: An Empirical...

Marketing Letters 1993 / 07 Vol. 4; Iss. 3

Principles Involving Marketing Policies: An Empirical Assessment

J. Scott Armstrong and Randall L. Schultz
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Volume:
4
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216305
Date:
July, 1993
File:
PDF, 973 KB
english, 1993
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