A Quantitative Analysis of the Relative Efficiency between...

A Quantitative Analysis of the Relative Efficiency between Overt and Covert Market Signals

John Milewicz and Paul Herbig
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Volume:
5
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469849
Date:
January, 1997
File:
PDF, 1.69 MB
english, 1997
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