PROMOTION DES VENTES ET MARKETING DIRECT || Les questions...

Recherche et Applications en Marketing 1994 Vol. 9; Iss. 3

PROMOTION DES VENTES ET MARKETING DIRECT || Les questions en suspens dans le domaine de la promotion des ventes

ROBERT C. BLATTBERG, RICHARD BRIESCH and EDWARD J. FOX
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Volume:
9
Year:
1994
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40588965
File:
PDF, 1.32 MB
french, 1994
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