Taking the Good with the Bad–—Customer Type as a...

The Journal of Marketing Theory and Practice 2016 / 07 Vol. 24; Iss. 3

Taking the Good with the Bad–—Customer Type as a Segmentation Criterion and Differential Influencer of Sales Performance

Shannahan, Rachelle J., Shannahan, Kirby L. J., Bush, Alan J., Moncrief, William C.
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Volume:
24
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2016.1170535
Date:
July, 2016
File:
PDF, 432 KB
english, 2016
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